[BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers

[BOB MATZNER]

Just a rhetorical question and facetious at that...but I couldn't help being
the first to ask...Bob

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net]On Behalf Of
JYRussell at academicplanet.com
Sent: Friday, May 13, 2005 10:02 PM
To: Broadcast Radio Mailing List
Subject: Re: [BC] Inside Line: Howard Stern "Sirius"-ly turns off
Customers


I dunno.  I just forwarded the article.  My thinking was, though, that
Howie's made himself quite a name for what he does... (how's that go...
"your reputation precedes you")

   they may not care, (customers) or maybe Hyundai slanted the test because
they don't like him... I dunno.
Jason
----- Original Message -----
From: "BOB MATZNER" <bobmatz at att.net>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Friday, May 13, 2005 5:54 PM
Subject: RE: [BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers


> Question:
>
> Did these people understand that Howard is not the ONLY program on Sirius?
> It's a big dial with lots of choices.  I don't care for Stern
either....he's
> repetitive and boring...so I don't listen to him.  FWIW wife & I are NPR
> junkies, anyway.
>
> Bob Matzner, K1IHY
> M/Y Seaview
> Bohicket Marina
> Johns Island/Kiawah, SC
>
> -----Original Message-----
> From: broadcast-bounces at radiolists.net
> [mailto:broadcast-bounces at radiolists.net]On Behalf Of
> JYRussell at academicplanet.com
> Sent: Friday, May 13, 2005 9:46 PM
> To: Broadcast at radiolists.net
> Subject: [BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers
>
>
> Howard Stern "Sirius"-ly Turns Off Hyundai Customers
> Date Posted 05-11-2005
>
> SAN FRANCISCO - A surprising number of Hyundai customers have told the
> Korean manufacturer they didn't want Sirius Satellite Radio installed in
> their vehicles because they didn't want to listen to Howard Stern.
>
> Stern is the so-called "shock jock" whose syndicated morning radio program
> is filled with sex discussions. He will broadcast on Sirius Monday through
> Friday from 6 a.m. to 10 a.m. beginning in January 2006.
>
> Hyundai recently surveyed 300 to 400 customers as it was deciding whether
to
> install XM or Sirius Satellite Radio in its vehicles. Hyundai decided to
go
> with XM as it rolls out a fall program that offers 90 days of satellite
> radio programming for free with its new models, starting with the Santa Fe
> SUV, and the Sonata and Azera sedans.
>
> John Krafcik, Hyundai vice president of product development and strategic
> planning, told Inside Line that executives were stunned by the number of
> "unprompted write-ins" on the survey that said customers were "not
> comfortable with programming from Stern."
>
> Other automakers, however, say they prefer Sirius.
>
> Dave Larson, Mercedes-Benz M-Class product manager, told Inside Line
> DaimlerChrysler chose Sirius because the brand "has positioned itself as
the
> premium provider - it fits more with our brand."
>
> What this means to you: A substantial difference between the XM and Sirius
> services has finally emerged. Will automakers really lose customers for
> offering one over the other?
>
>  http://www.edmunds.com/insideline/do/News/articleId=105622
>
> Jason
>
>
>
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