[BC] IBOC

[Rich Wood]

------ At 09:01 PM 7/15/2005, Bill Harms wrote: -------

>Jerry, Maybe the cause is already lost because IBOC is too flawed and
>people are just pointing that out before too much damage is done.

Maybe it isn't technically "too" flawed. It's just that it's 
marketing is horribly flawed  The real problem, as I see it, is that 
analog has to go away before it can work at its meager best. For AM, 
at least, there will be so much digital hash for many years. Will a 
highly rated AM turn off its analog before it's sure every listener 
has digital? Don't think so. Listeners will see it as going off the 
air. Are there that many listeners so loyal to a station that they'll 
buy an IBOC receiver (assuming they know that's what they need) just 
to get it back?

It looks to me that iBiquity not only left engineers out of the mix, 
but consumer marketers, as well. In my market the only way I can get 
a receiver is mail order. Then I have to install it myself. I can 
picture WOR's listeners installing an aftermarket receiver. I don't 
think Model Ts have a DIN cutout in the dashboard. Just joking, Tom. 
Even though Rick might make the same comment (inside joke).

Rich.

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010