[BC] IBOC

[Mike Gideon]

There are significant audio improvements with both IBOC systems. I was real 
skeptical of the low bitrate AM.

Scott, how many HD stations have you really listened to? You can preach that 
audio quality just doesn't matter all you want. I can hear the significant 
improvements, and I can hear the positive comments from the field. I'm going 
to ask one more time... WHAT IS THE BEST WAY??? You can't say, because you 
haven't paid attention to the driving forces so far, and my guess is, you 
never will. The infomation is out there if you want to find it. But... you 
prefer to pick the most convincing internet rants and make them your own.

----- Original Message ----- 
From: "Scott Cason" <scott at lagrange-com.com>
To: "Broadcast at Radiolists. Net" <broadcast at radiolists.net>
Sent: Friday, July 15, 2005 8:43 AM
Subject: [BC] IBOC


>>> We could have the greatest sounding and looking stations anywhere, and 
>>> if
> no one's paying attention, it...won't...matter...
>
> To expound on your statement, Alan.  You can have the best sounding 
> station
> in the market, but if the listeners are not interested in the programming,
> it won't matter.  That's something else I have said all along. 
> Programming
> drives people.  Listeners could care less how the programming is 
> delivered.
> People will listen to what they like regardless of how it's delivered. 
> Mike
> seems to think that as long as you have a digital stream coming off the
> antenna, you are better off.  In reality, that's not the case.  In theory, 
> a
> digital transmission system is better than an analog system, but there are
> too many variables to name here, that can make it more of a liability than
> an asset.  What you do with your digital stream is just as important.
> Interfering with your neighbors on the band isn't a helpful way.
> I don't have an answer as to what's a better system.  I don't understand 
> why
> we need a "system" in the first place.  But I do know enough to realize 
> the
> system we have now isn't the best way to go if people are insisting that
> radio move to a digital transmission scheme.
>
> Scott Cason
> President
> LaGrange Communications, LLC
> 502-213-0024
> www.lagrange-com.com
>
>
>
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