[BC] IBOC

Mike Gideon mikegideon
Wed Jul 13 11:35:57 CDT 2005


What lesson? Everbody is doing just fine without IBOC today. Small market 
radio has always been a different deal. They don't miss IBOC OR their own 
NFL team. HD is happening for some very good reasons, and like most things, 
will happen without everyone understanding why.


----- Original Message ----- 
From: "Scott Cason" <scott at lagrange-com.com>
To: <broadcast at radiolists.net>
Sent: Wednesday, July 13, 2005 7:46 AM
Subject: [BC] IBOC


>>>Unless, of course, it is the
>         Mom and Pop station in the
>         rurals; perhaps the only
>         station in the county.
>
> The "mom and pop's" I have come across out in the "sticks" are doing just
> fine without IBOC.  Funny thing, once you get outside the "big city",
> stations seem to be more concerned about what's going on in their
> communities.  They offer more news and local programming.  People listen.
> Stations make (a little) money.  And they are doing it without IBOC.
> There's a lesson to learn in there somewhere.  The corporates and
> manufactures are whipping up everyone in to a frenzy over IBOC, but the
> smaller stations keep chugging along with their 30 year old transmitters 
> and
> 20 year old studios.
>
> Scott Cason
> President
> LaGrange Communications, LLC
> 502-213-0024
> www.lagrange-com.com
>
>
>
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