[BC] Satellite Radio

[Ron Castro]

Even though the car leases run 2-3 years, the satellite service is free only 
for 3 months to at most one year.  When the term ends, most don't want to 
add $12.95 to what they already consider an over-priced lease payment.

Ron Castro
Chief Technical Officer
Results Radio, LLC


----- Original Message ----- 
From: "Tom Bosscher" <tom at bosscher.org>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Tuesday, July 05, 2005 8:37 AM
Subject: Re: [BC] Satellite Radio


>  > In regards to the numbers, I have yet to see the "Churn rate" for
>> satellite.  They can give away receivers left and right, but if people 
>> dont hang onto them, what good does it do?
>
> Here is what I am concerned about "numbers' with the sat boys. Many, 
> probably 2/3 to 3/4 of the subs are built into the higher end car leases. 
> Two to three year leases. Now, when those cars are turned in, the same 
> person probably will get another vehicle with another sat receiver. Thats 
> fine. The older car goes to the auction block. New owner doesn't even 
> realize they have sat radio, and there is no sub.
>
> Do the sat boys properly drop the old receiver from the count, and add 
> back in the new, or do they keep both on line? They could legally, not 
> ethically, state that " We have enabled 4 million receivers so far". That 
> doesn't mean they have 4 million radios that are paying the $ 12.95 a 
> month. Someone might talk about how things are audited, and my jaundice 
> viewpoint is that way too many companies know how to tweak the numbers. 
> Some actually get caught.
>
> tom bosscher
>
>
>
>
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