[EAS] Pizza Pizza Alert

[Dave Kline]

As I recall, it's not about the specification of tones that will get you hammered.
The problem arises when you are airing something that may be mistaken by the public as some sort of actual alert.

That being said using three tones, none of which are included in the two tones used in EBS/EAS, raises another question.
How close is too close? At what point do listeners no longer think there is some sort of alert being sent to the public?
(Other than Pizza being on sale, or whatever.)

Suppose someone airs a fire truck siren in a spot and you mistake it for a real one, even though you don't see a fire truck, and being cautious attempt to pull over to the curb, and in doing that cause an accident. Sure that's a bit of a stretch, but short of doing the pull over to the curb, I did hear a fire truck siren that turned out to be part of a radio promo. At first I thought it was the real thing and started checking my mirrors and looking around. Distracted driving? Yes. Distracted by my own choosing? You be the judge. They did fool me once. The better take away was that it was my station's HD2 channel. Says something for the quality of the signal I guess? 
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Dave Kline 
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On Apr 4, 2018, at 11:06 PM, Dale Lamm wrote:

>Found it in our system, but can't say if it's been on the air. Flight's end date is in a few days. There are two instances of a 3-tone burst (approx 950 Hz, 665 Hz, 335 Hz) about 1.3 seconds each in length within the :30 spot. The tones are covered by an actor speaking "cheese".

>Actual EAS tones are supposed to be 853/960 Hz, a pair, not three as in the spot. The tones are removed from the specified frequencies and durations, and there's a voice over top of them.