[EAS] Humans thwart disaster alerts - - URL

[Botterell, Arthur@CalOES]

Increasingly there's a gap between our scientific capacity to generate highly-relevant and specific warnings and broadcasters' ability to deliver them.  That, I'm afraid, is ultimately the broadcast industry's problem to solve.  Time won't stand still.

We "praise the polygon" because it's the best way we have right now of targeting alerts to the people who need them, and not to people who don't.  I understand that broadcasters, especially radios, don't exactly know what to do with that targeting, but that doesn't make the targeting wrong.  It's just a new challenge to broadcasters' ingenuity.

Art

-----Original Message-----
From: EAS [mailto:eas-bounces at radiolists.net] On Behalf Of Barry Mishkind

At 12:45 PM 10/2/2017, Dave Kline wrote:

>But for the most part people are just idiots when it comes to alerting.
>They shut the stuff off. What are we supposed to do then?

        This is the third leg of the EAS stool, 
        where it is imperative that the NWS,
        for example, stop with the polygon praise,
        and TALK to stations, so as to redeem
        whatever respect can be restored to EAS
        in most places.

        Now, this is usually the point (and I have
        the email history to prove it) that the
        NWS says they want to talk and cooperate,
        but nothing happens except with a few
        NWS people who go rogue and do talk.
        Nationally, if we don't praise the polygon,
        NWS doesn't want to talk to us.

        At the same time, those few places where the NWS
        and broadcasters talk usually means the
        system works a lot better. 

>We can bring water to the horse but what the horse does with it up to the horse.
>
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>Dave Kline
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