[EAS] Humans thwart disaster alerts - - URL

[Botterell, Arthur@CalOES]

Yep, the  bulk of the science of public warning... and yes, there is quite a lot of it... has to do with human factors.  Unfortunately one of the human realities is that people rarely act on a single warning message unless they can corroborate it from their own observation.  Otherwise it generally takes two, three or even more "impressions" of a warning message to get people moving.  But it only takes one to get people complaining.

-----Original Message-----
From: EAS [mailto:eas-bounces at radiolists.net] On Behalf Of Bill Ruck

URL for article:

https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.sfchronicle.com%2Fbusiness%2Farticle%2FRadio-wireless-alerts-can-warn-of-disaster-but-12239283.php%3Fcmpid%3Dgsa-sfgate-result&data=02%7C01%7Carthur.botterell%40caloes.ca.gov%7C3d25359c7bde493fd3a908d509c6ad74%7Cebf268ae303647149f69c9fd0e9dc6b9%7C0%7C0%7C636425671286360539&sdata=eE%2Bk9hB2Sgk6E64jJhSXnmfpdNb5byaDR1xPaOfV24w%3D&reserved=0

I think that we're at times too close to the subject and an outside opinion helps us understand what users really want or need.

Bill Ruck
Curmudgeon
San Francisco