[EAS] Oroville Dam Evacuation...oh that was close

[Botterell, Arthur@CalOES]

Mike asked, "Why can't Twitter, Facebook, et. al. partner with IPAWS and relay from there? It takes time to engage each app. That would be time wasted IMHO..."

No reason they can't, but why would they?  People forget that so-called "social media" are for-profit enterprises.  As such, they have no incentive to send users to other systems, or to share content (which is pretty much saying the same thing.)

Personally I've long sort of resented the coercive aspect of calling certain commercial services "social media"... coercive in that it implies that if you don't use them you must be socially inadequate if not downright anti-social.  But taking it on business terms, it's brilliant branding.

There are integrated SM authoring packages like HootSuite out there, but even they haven't seen a business reason to venture into heavily-authenticated official alerting.

MM

On Tue, February 14, 2017 2:05 pm, Tim Stoffel wrote:
> What strikes me odd about this how simple EAS is to use, yet, it 
> wasn't used. Its hard to imagine anything more suited for an EAS alert 
> than a dam break evacuation. Sure, there are other ways to get the message out.
> But those for whom EAS is the most effective are likely to not have 
> cell phones, social media, etc. If there was ever an event that cried 
> out for the use of EAS, this is it.

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