[EAS] New EAS NPRM now posted on the EAS Forum Website

[Mike McCarthy]

I can't cite the actual rule, but adjancies are not permitted. There is no
rule however, forbidding selling of the EAS system in general. A 15 second
liner could read,

"Emergenecy weather alerts on (station name) are bought to you by Fred's
Insurance. Full service insurance for all hazards of life and property.
555-555-5555"

Put the liners anywhere but either side of an alert message and you're
making money. The more EAS alerts sent, the more that sponsorship airs.
But nooo....too many maangers think that's a lot of/too much work to keep
track of for billing.

If it can be sold and the station committs to weather alerting, publicizes
it's doing do, then the locals will listen when the nasty weather hits. I
did that at a station. When the weather got rough, we were on the air with
weather and EBS where needed. Everyone (but the competition) won.  Granted
we were a 100KW C with a generator and had the NWS TX on our tower (which
we picked the audio from before transmission). But the bottom line was the
station made a bunch of money from what was a cost center before.

MM

On Tue, July 1, 2014 8:13 am, Dave Kline wrote:
> Is anyone selling time prior to, or immediately after an EAS test or
> alert?
>
> "The following EAS message is brought to you by Joe's Auto Glass."
> "Squaaaawk Squaaaawk Squaaaawk Squawk Squawk Squawk"
> "This emergency alert message was brought to you by Joe's Auto Glass."