[EAS] streaming of your radio station

[Mike McCarthy]

For commerical stations splitting their feed to cover national spots, that
would require a 2nd EAS program insertion point after that audio switcher.

Additionally, many stations employ downstream insertion services and those
systems cut off the studio feed entirely. So if a forwarded EAS comes
through during one of those masking windows, it won't be heard anyway.

Same with PPM encoding. Which on long stop sets would make or break a
quarter hour credit depending on when the encoding was lost by the
panelist listener.  I wonder how many quarter hours are lost becuase of
that falacy.

This is the reason we employ our own insertion automation system and have
shied away from from downstream ad insertion. PPM encoding is thus
maintained at all times.

MM

On Wed, August 13, 2014 10:39 am, Dave Kline wrote:
> We assume that some of our streaming listeners are local and would
> benefit from the EAS alerts. Therefore we include the EAS alerts in our
> streaming audio.
>
> Dave