[EAS] streaming of your radio station
Mike McCarthy
towers at mre.com
Mon Aug 11 12:22:24 CDT 2014
We checked with Nielsen (then Arbitron) a few years ago and they advised
EAS wasn't necessary for combined reporting. That may have changed under
new ownership. But we've not asked either.
Of course, if the station is splitting and covering any "national" voiced
spots, it's a moot point as they should be seperately encoding the stream.
MM
On Mon, August 11, 2014 11:12 am, Rod Simon wrote:
> Not required but if you have Nielson encoding on your streams to add to
> your off air numbers you must include EAS alerts to the stream.
>
> Rod Simon
> Sent from Samsung tablet
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