[EAS] FCC Addresses FEMA/Ad Council PSA Attention Signal Concerns

[Kenyon, Alfred]

Today the FCC's Public Safety and Homeland Security Bureau granted a limited waiver of Section 11.45 of the Commission's rules to allow the broadcast or transmission of a simulated Wireless Emergency Alert (WEA) Attention Signal in public service announcements (PSAs) developed by the Federal Emergency Management Agency (FEMA) as part of a campaign designed to educate the public about the WEA system.

This limited waiver is granted for a period of one year, and is conditioned on the PSAs presenting the WEA Attention Signal in a non-misleading manner-that is, in a manner that does not mislead the listening or viewing public into erroneously concluding that an actual emergency message is being transmitted.

The order also can be found on the Commission's web site at:

http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-13-1301A1.docx
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-13-1301A1.pdf
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-13-1301A1.txt