[EAS] FEMA/Ad Council PSA issue

Eric Adler EAdler at WSKG.org
Thu May 30 20:23:47 CDT 2013


an NYT article about the spots:
<http://www.nytimes.com/2013/05/29/business/media/fema-promotes-its-wireless-emergency-alert-system.html>

Excerpt:
""A 60-second radio ad contains sounds "in your day-to-day life," like an alarm clock, a baby laughing, and a cheering crowd. After a voice-over states "there are some sounds that can alert you to danger, and can help save lives," the sound of the wireless emergency alert is played. Then a description of how the alert works is given, and listeners are directed to the campaign's Web site. Digital ads run similar messages and images from the TV spot.""

- Eric



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