[EAS] NWS Impact Based Warnings

[Mike McCarthy]

For those interested, the following appeared this morning:

http://www.crh.noaa.gov/crh/?n=2013_ibw_info

Of note, this only applies to the Central Region as far as I can tell. 
Nothing is mentioned in the Southern Region about this unless they're
already doing it.

The instant change is in part due to the Joplin, MO. tornado death count.
My thoughts are that people were (and remain) so message fatigued they
didn't pay attention to the warning. So what does the NWS do, get a bigger
bullhorn within the existing warning product framework.

I'm curious whether the message flooding will change as a result of this
new impact based message strategy. Me thinks not...

MM