[EAS] Single point entry of CAP messages
Tom Spencer
Radiofreetom at gmail.com
Thu May 19 08:54:27 CDT 2011
Well, lessee.
Radio, I'd say... offering a specialized localized entertainment and
information package as best I can on a limited budget.
Many stations accept that they'll loose some fraction of their audience
when an alert happens, because they're *not* in the information
business. Those that are, or have information as a significant
component of their service, already have a pretty much 24/7 news
operation, with people who already know how to chase after the rest of
the details when an alert fires.
Not every station has a website (yeah, I know, but they don't) - and
even the ones that do, may not have a "webmaster" who can easily update
the home page with the visuals. The ones who do, in fact, are also the
ones most likely to have that 24/news staff.
The automated station probably doesn't *have* a staff to decide what, if
anything, to do with the extra information. I sure don't, although I'd
certainly know what to do with what I could use.
And what AM station has RDS? And how many FM stations have it, for that
matter, and of those, how many have more than the basic station data -
and how many receivers as a percentage of the total have the capability
to display RDS?
So, as far as radio itself is concerned - CAP is still going to be Too
Much Information in many many cases.
Adrienne Abbott wrote:
> Tom--
> Pardon me, but I gotta ask...what business are you in? Let me finish before
> you answer! With all due respect to Peter Drucker, you should ask yourself:
> Are you in the radio business or are you in the entertainment and
> information business offering a specialized, localized product that is
> delivered via broadcast airwaves.
>
More information about the EAS
mailing list