[BC] Commercial Creativity

[Milton R. Holladay Jr.]

Most of the drug ads that I see on TV seem to be more of a warning to never 
use the product.
And then there are the lawyer ads to back up that idea .

But back to basics: If I were advertising, I would never buy spots over 30 
seconds in length.for the simple reason that in 15 or 30 seconds, you can 
create listener/viewer interest, but past that, you tend to satisfy it, = no 
further interest..

How the world works ?  Stupidly, all too often.............
M