[BC] Commercial creativity....

[James Potter]

Rob:  That's called 'institutional advertising' in the biz. Many corporations with more money than tax deductions did it decades ago. Mobil oil and GE come to mind, and many more. But 'feel good' ads don't generate revenue directly. Brand loyalty went out the window when the big box stores appeared on the landscape.  Increasingly profit-conscious boards of directors and execs with golden parachutes want results for their ad dollars, not hoped-for brand loyalty. The big name NYC ad agencies made $gazillions on institutional ads.  Now they have to produce ads that actually sell products the earn their keep. Life is tough.

Regards/J