[BC] NOTICE OF PROPOSED RULE MAKING - Revitalization of the AM Radio Service

[Robertm]

If you think buyers believe promotional materials of a radio station, think again. They have tools that are far more sophisticated and that includes PPM and other well documented means of verifying real listenership. The advertising market is so fragmented now and savvy advertisers don't blindly throw Money at unsubstantiated claims. 


>On Nov 1, 2013, at 12:33 PM, "James B. Potter" <jpotter at jpotter.com> wrote:

>However, I have heard many times over the
>years from multiple sources, some of them insiders,  that the major
>consolidators and some independents claim the entire populations of their
>COLs and well beyond as listeners for advertising purposes -- a highly