[BC] BC] The things licensees get away with...
Tom Taggart
tpt at literock93r.com
Wed Feb 29 06:46:40 CST 2012
Sid:
Look at the current renewal form. Form 303-S This is a
different question from the public file question. The exact
language is:
"Commercial licensee certifies that its advertising sales
agreements do not discriminate on the basis of race or
ethnicity and that all such agreements held by the licensee
contain nondiscrimination clauses."
This can entail a week's worth of discussion--and keep
lawyers entertained for a month, but the bottom line is that
it is impossible to comply with the rule.
What written contracts? Contracts are formed when the agency
asks for rates, AE replies, and a schedule comes back--all
by e-mail. Contracts are formed when a local direct client
meets the AE for lunch & gives him an order. Then there are
the network affiliation agreements that we don't write. Most
require the station to carry network spots--is that not an
advertising sale?
You can't honestly say yes, at least not over a long period,
but how much will a "no" eventually cost?
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