[BC] Music In Commercials

[Mike McCarthy]

Larry,

You forgot about the performance half....  While broadcast has been 
exempted from the performance royalty aspect for mere airing of the 
performed content, commercial use is not exempt.  So the advertiser 
needs ***two*** licenses.  Composer ***and*** performance.

MM

On 2/1/2012 10:29 AM, Larry Fuss wrote:
>> What exactly are the rules behind the use of music/songs in commercials?
> Familiar music sells. Unfortunately, you can't use it if you haven't paid
> for it. Advertisers sometimes ask to use a popular song as the music bed for
> their commercial. Some stations may do so. Maybe they aren't familiar with
> copyright laws. The fact is, using licensed music in a commercial is illegal
> unless you've paid for the rights.
>
> Radio stations pay major licensing fees for the right to use copyrighted
> music, but this license is for the sole purpose of entertaining. The license
> does not allow stations to use the music for commercial purposes.
>
> Songwriters and composers are protected under U.S. Copyright Law,
> recognizing their "performing rights" and protecting the integrity of their
> work and their right to be compensated.
> Larry Fuss