[BC] SB44 Ads, other observations

Mike McCarthy towers at mre.com
Sun Feb 7 21:52:43 CST 2010


OK folks...

Nomination for the best ad:

Coke/Simpsons.  Nothing else close...

Runners up:
Snickers-- with Betty White and Abe Vigoda. Old folks getting muddy.
Green Police--Audi  Fun ad to watch.

Didn't need to revisit: Super Bowl Shuffle redux. OUCH!!!

Bud--various: Yawn...missed the frogs.

Local spots: MEGA and POWERBALL joined lottery commercials with guy
jumping into a and swimming in a ball pool.  FUN...

What were they thinking 1: CBS committing a full 1/3 of the spot inventory
to promoting primetime shows...insecently. I can't imagine Sumner Redstone
and Les Moonvees allowing that unless they simply could not sell the slots
and didn't want to lower per-cost indicating a fire sale.

What were they thinking 2:  Surround sound audio NOT stereo compatible.

Live or Memorex--The WHO....  Memorex.  Not much in the way of close ups
to Roger Daltry. Those which I caught clearly indicated his mic was NOT
live some or a lot of time. Drums too were off sync.

Why does the NFL do this?  It's SO fake and IMO degrades the reputations
of the performers. Even then, neither could hold a note to save their
lives at this point....even taped. Put someone on stage who could give
them a show for real.

But given the Janet Jackson fopa, who can they trust these days  There
isn't a super star out there who can hold a candle to power rockers of
yesteryear and KNOW they won't cross that line?

MM



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