[BC] The end of small town radio

[Kevin Raper]

Scott Bailey wrote:
> I have come to the conclusion that you are anti-automation. You have the right to your opinion, and I respect your opinion.
>   

No, it is a GREAT tool, if used correctly.

> One thing that I want to make a correction here is that WMRO is not automated 24/7.

OK, it is automated 24/6.

> I wished we could do this all week, but it would not be successful.
Several Southern Gospel stations around here that were awful did fail, 
but 1020 WRIX is doing it RIGHT and is very successful. If the format 
works that good for you on Sunday, I think I would run it Full Time.

> WMRO is not what you think.

I have relatives in a Nashville Suburb, and have tuned in when I was in 
the area.

> Neither station can afford to hire somebody to sit in the control room on his butt and play CDs.

No you hire somebody to be a local Personality on the air.

>  It just doesn't work that way with a suburban AM station anymore.
>   

WKDK works GREAT that way, and has the Ratings to prove it.

> Kevin, times have changed and a smart AM Station owner must use tools to get the job done without blowing money out the door.
>   
Yes, but in using those tools the smart AM Station owner does not want 
to blow his listeners out the door.

-- 
73,
Kevin Raper
KJ4HYD
CE WCKI WQIZ