[BC] The end of small town radio

[Tom Spencer]

Cumulus must have sold the site / domain to Emmis - because they tried 
that here in Indy just last year..

guess what?

Lasted about three months.

Of course, doing remotes RIGHT costs a bit more that just banging out 
some copy on the word processor and babbling it into a mike.....

The station has to look at it as much as SELF-ADVERTISING as much (or 
more) than the CLIENT'S advertising.

Heck, in fact, remotes should be undertaken on a semi-regular basis 
regardless of whether it's "sold" or not!

It's the next-best thing (and in some cases THE best thing) to having 
your main studio on the main street - in the heart of the business 
district - in a storefront Window On The World!

Remember, the station needs to heed its own advise..

"It's called ADVERTISING - and it works!"

get out there!

County fair!

New parking meter installed at Fifth and Main!

Here's one coming up...

St. Patrick's Day Parade!

Enter the Remote Van as a "float", and cover the parade LIVE FROM 
WITHIN!  As well as your "normal" remote from the reviewing stand!

Heck, just park the van on a random corner, and run from there for an 
afternoon!

Make it a contest!  First 50 people to spot the van and pull over get a 
$10 gift certificate - doesn't HAVE to be a sponsor, but that's a great 
piggyback that could stretch the budget a bit.

Thing about Station Remotes - they're almost a freebie!  the only 
"costs" involved, at least if you're using a Marti, are the hours you'd 
maybe need to have someone babysitting the board back at the transmitter...

And even that is minimal to non-existent if the transmitter is OK for 
unattended operation.

Which the 1A is, IIRC.

And your automation / airchain can be set up to handle live remotes 
unattended (Most can)....

Heck, you're a MONO, AM station, Scott!  Pile a bunch of carts or CDs of 
music, plus duplicates of your regular spots, and patch the Marti 
receiver into the 9100's Line IN, and run the whole shebang remotely!

 
HTH!

Scott Bailey wrote:
> Jim,
>    Remotes here don't work anymore. Both stations here in our town got rid of our vans. The clients were getting smart, if they didn't see results out of that remote, they would never buy a regular ad schedule from your station again. That's why we stopped doing remotes. Live and Local Remotes can burn you! We learned the hard way back in 2004! The client won't advertise on radio again. He says word of mouth is the best advertising.
>
>    There was a website a few years ago that Cumulus did called "nomoreremotes.com"   

-- 
Tom Spencer
PG-18-25453 (nee' P1-18-48841)
http://radioxtz.com/