[BC] The end of small town radio

[Kevin Raper]

Scott Bailey wrote:
> We are not after a teen demo, we are after a young, female adult demo, with males secondary. Kids in high school, as far as audience wise, mean nothing to us.

Then WHY were you complaining that the Kids are no longer listening to 
your station?

>  The Hot AC target demo is 25-45 female. 

No matter what Demo you are after, you will NEVER get that Demo while 
you are running that Automation 24/7.

> If you go to the Citadel Media Site, click under formats, you can read about the music format.

I don't care what a generic consultant says who is a Thousand Miles from 
your market and only concerned about selling his Format to a National 
Audience, You are NOT a Nashville FM, and your 1 KW AM signal will never 
compete with them, so don't even try. Do something the Nashville 
stations CAN NOT DO, and Super-Serve your local community. Why try to be 
something they can get on a better signal on a better station? 
Automation is fine for "Hopeless" Dayparts, such as your 3 Watts of 
Night Power, but NOBODY is going to want to listen to your computer on 
AM, when they can listen to their own computer on an iPod and hear only 
their favorite music, instead of the stuff a programmer a Thousand Miles 
away picked out.

> Hot AC is a step above your typical AC format.

I know the format well, I was a personality on a Live & Local Full 
Service Hot AC station for a number of Years. That AM did OK for itself 
before it was sold and went Automated Talk. It has not made a Dime since!

> we are playing these artist, as they have hits on the Hot AC charts.
>   

No, the NETWORK is playing those artists...and the listeners know it. 
You HAVE to give them a reason to tune in and Advertise on WMRO, and you 
are not doing that.

-- 
73,
Kevin Raper
KJ4HYD
CE WCKI WQIZ