[BC] The end of small town radio

[Kevin Raper]

Scott Bailey wrote:
> We have just about gave up on announcing about school closings here. Like I said, the kids and parents get the info faster than we do from the school board.

If you want that young Demo, you are going to have to EARN it! And yes, 
that requires PEOPLE. Do a LIVE remote from the local High School every 
morning. What is for Lunch? Who is on the Honor Role? Get a Broadcast 
class going. Hire a popular High Schooler to do Afternoon Drive and ALL 
of their friends will be listening. Roll up in the Student parking lot 
in the WMRO Van and give away Bumper Stickers, and give promo CDs to 
anybody that puts a WMRO Bumper Sticker on their car. get a bunch of 
Transistor Radios permanently tuned to 1560, and give them away as "WMRO 
Communicators" so students can hear what is going on at School. Do ALL 
of the HS Sports, not just the football. Get the cheerleader squad to 
cut you some WMRO Cheers. The High School Choir can sing your Jingles. 
Yes, some of those things were worn out in the 1950s, but they STILL work!

-- 
73,
Kevin Raper
KJ4HYD
CE WCKI WQIZ