[BC] In the AM radio wars of the '60s, they talked big and talked back

Rich Wood richwood at pobox.com
Wed Oct 7 09:45:47 CDT 2009


------ At 09:49 AM 10/7/2009, RichardBJohnson at comcast.net wrote: -------

>Rich, you are dating yourself!

Wouldn't that be incestuous?

>The days of "real" commercials, designed for real audiences, to sell 
>real products for real businesses are long gone. As an extra "voice" 
>sometimes used on cart tapes for local advertisements, I remember 
>recording the following drive-time commercial;

<snip>

>I have not heard anything like that on the radio since Paul Harvey! 
>Few stations bother to make special commercials for special 
>occasions. That's why you year the Christmas commercials well into January.

That's usually because production or traffic didn't put a kill date 
on the spot.

If things keep going the way they are Christmas spots and decorations 
will stay up all year long. Stores began decorating in September.

Rich 



More information about the Broadcast mailing list