[BC] Live, Local...

[Tom Spencer]

 From today's inbox:

Radio Business Report:

What makes local radio work: An interview with former Q-94 GM Phil Goldman

http://www.rbr.com/features/interviews/13517.html

In part: [quote]

[...]even though we were owned by big companies before Clear Channel we 
operated just like we were a small local business. We had our own local 
bank accounts. We did everything locally. Clear Channel did everything 
out of San Antonio.

Q:I believe that hurt your local feeling in the marketplace.
A: Exactly, exactly, and which is why we were not able to maneuver the 
way we were under Southern and later Harte-Hanks and later Edens, you 
know. The local managers under Southern, Harte-Hanks and Edens were 
given basically complete control over operating that radio station.

Q: And that’s how it probably should be, right?
A: And that’s how it should be because in reality radio is a small local 
business.

Q: Yes, and if you compare the playlist like co-owned Hot 99.5 here in 
DC to Q94 today they’re pretty much identical. There has got to be a 
difference in the Richmond audience than here in DC, but you don’t 
notice that as much anymore on the song lists.
A: In other words radio today has become “McRadio.” [...]

[/quote]

-- 
Tom Spencer
PG-18-25453 (nee' P1-18-48841)
http://radioxtz.com/