[BC] Dead air or no air...

[Rich Wood]

------ At 10:06 AM 3/12/2009, Jeffrey.P.Bottalico at kp.org wrote: -------

>I don't believe it has helped WLIB that much.  they've changed 
>formats at least 3 times.
>Rich Wood wrote:
>
> > WLIB bought WOWO
>and reduced its power to allow WLIB to increase theirs. You probably
>remember the fuss on this list over that deal. At 9.8Kw, WOWO still
>seems to cover their market nicely. They then found a buyer who was
>satisfied with the station's reduced power. For a "crippled" station
>they're doing quite well. They're #1 12+ with and 11.9. The next
>closest is WQHK-FM with an 8.0. This is the Fall 2008 book. The
>Winter book should be out soon. I'll bet they'll still dominate the
>market. The sky was supposed to fall. It didn't.

You're confusing transmitter power with brain power. As I recall WOWO 
at the time of the power reduction was an unremarkable station 
carrying syndicated programming that could be heard probably on a 
dozen signals in the market. It's now got it's groove back (sorry 
Stella). With the power increase, WLIB has the capability to do quite 
well covering the city. All it needs is consistent programming. That 
requires brain power, something the industry appears to be running on fumes.

Rich