[BC] HD Radio Sales to the Common Listener
Sidwellfriends at aol.com
Sidwellfriends at aol.com
Tue Mar 3 15:42:08 CST 2009
Craig Bowman wrote:
>>> I'm sure that will really boost sales for Ford.
Ford, as an investor in iBiquity, is waiting on the proposed 10db power
increase for FM-HD - Ford is afraid that consumers, otherwise, will not accept
the "technology". Ford's dealer-installed option for HD Radio never
materialized, and many automakers that offer HD as an option, don't let consumers know
about it. Remember, that automakers get free publicity for supposedly
offering HD Radio, so I am always suspicious of any announcements by iBiquity. In
iBiquity's original HD Radio Questionnaire, iBiquity asked broadcasters if they
would like to hear more announcements from automakers - again, this make me
very suspicious.
Greg Smith
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