[BC] Call Letters

[Broadcast List USER]

It isn't that one CANNOT continue to use the common call sign, but  
most companies won't allow it.

Well over a decade ago, an FM station in Washington, DC wanted to  
position themselves as "BIG Oldies."  They wanted WBIG.  The AM  
station in IL didn't want to give up the call sign, but they were  
willing to be WBIG-AM, so the DC station could be WBIG-FM, for money,  
of course.  The deal was struck, and the rest is history.

It isn't as if these deals CANNOT be done, but often they are not.

There is no reason the AM in Buffalo cannot be WKBW.

There is no reason the AM in DC cannot be WRC.

It is just that the selling organizations didn't want it, OR were not  
offered enough money to make it happen.

Hey, my house is not for sale, but if someone offers me $5 Million  
dollars for it, I just need to know if I can move out, or if I need  
to leave everything but the wedding photographs and my laptop  
behind!  I suspect my wife may overrule me on the wedding photos for  
$5 Million (but I am not sure).

I also find KING and KONG funny.  I'm sure they did tool.

Regarding your other topic:

Nearly EVERY TV station is going to continue to use their existing   
"branding" even if they change channels.  NBC-4 in Washington is  
going to remain NBC-4 (WRC) as an example.  They will be on 48 after  
the analog shut off.  This is repeated all over the country,  
especially for low-band analog stations.

KONG is on 16, and the DT is on 31.  They have no application to move  
back to 16, and why would they?  KONG really wins with DT, like  
nearly no one else.

--chip

On Mar 1, 2009, at 11:52 PM, broadcast-request at radiolists.net wrote:

> Message: 18
> From: "k7cr" <k7cr at blarg.net>
>
> I love the thread about call letters -
>
> Here in the Seattle area we have KIRO-TV, KIRO (AM) and KIRO-AM  
> even though
> the TV is owned by a different company.
>
> At one time we had KING-TV, KING (AM) KING-FM - All owned by different
> firms.  CBS now owns what was KING-AM and operates it under a  
> different
> call.
> [...]
> TV is facing their own identity issue - Here was have a station  
> that has
> historically  been known as KING-5.   I trust that it will still be  
> KING-5
> long after their VHF channel is history as they continue on Ch 38.  
> A funny
> one is their sister station, KONG.  Yes KONG is on the KING tower.
>
> Then there is California....Where else would you have a KRAK and KOME?
>
> For some reason KRUD (a great call IMHO) is only a web site.
>
> Clay Freinwald