[BC] Audiences (not)supporting Talkers

[Broadcast List USER]

I have a friend who bought an AM station, and just brokered time.  He  
would basically take anything.  Most of the airtime was ethnic and  
foreign language programming.  He was NEVER stuck with non-payment.

If the tape (when he started, most shows were provided on cassette,  
now things are different) didn't have a check or cash with it, it  
just didn't air.

He must have done something right because he now owns more than a few  
stations.

Notice how cable TV bills, and so called Post Pay cell phone plans  
are paid up front?  They don't want people getting too far behind  
either.

Get paid up front.  If they cannot afford it, and are planning on the  
donations coming in to pay the bills they are far too under-capitalized.

--chip

On Feb 19, 2009, at 6:01 AM, broadcast-request at radiolists.net wrote:

> Message: 6
> From: WBRadiolists at aol.com
>
> [...]
> WFIF's rates
> were (and still are) *very* reasonable, yet some programs still  
> couldn't afford
> them! They ended up going off the air and leaving an unpaid  
> balance... which
> in some cases they paid off over time, others simply "disappeared"  
> and the
> unpaid balances were written off.
> [...]