[BC] Streaming spots

Wed Sep 17 10:36:05 CDT 2008

>>The downside to that is Arbitron requires a 100% simulcast, spots included, to get credit for streaming online.<<

...unless you're in a PPM market.  Each separate audio stream (OTA or otherwise) is encoded separately, and shows up in the data separately.

Sid Schweiger
IT Manager, Entercom New England
WAAF/WEEI/WEEI-FM/WKAF/WMKK/WRKO/WVEI/WVEI-FM
20 Guest St / 3d Floor
Brighton MA  02135-2040