[BC] When more is definitely less

[Broadcast List USER]

There used to be a morning show on WMAL, 630 kHz, Washington, DC;  
Harden and Weaver.  I was a kid and made the comment to my father  
that they almost never played commercials.  He told me I should  
listen harder.  It was only then that I noticed that when they were  
talking about where they had lunch yesterday, or dinner, or where  
they got their car fixed, or bought one, or shopped for -whatever-  
those were the commercials.  It was very conversational, and they  
really sold the products.

Once again, conversational presentation, and live and local  
information (like new music and concerts) will win the day, not "Jack."

On Aug 31, 2008, at 6:00 AM, broadcast-request at radiolists.net wrote:

> Message: 3
> From: Cowboy <curt at spam-o-matic.net>
> Content-Type: text/plain;  charset="iso-8859-1"
>
> On Friday 29 August 2008 01:35 pm, Phil Alexander wrote:
>
>>  Small market radio is an exception. Some stations,
>>  probably because they are in markets too small for
>>  ratings still program the way their grandfathers did,
>>  and the spots they run bring customers to the local
>>  stores. Nothing has changed, and listening to these
>>  stations is a joy.
>
>  Either Garrison Keeler, or the Grand Ole Opry are still
>  good examples of how to program spots, in my opinion.
>  Part of the show, not at all a "stop-set."
>  The show never stops, but the spots do get in there.
>  It's a joy to listen to the spots as part of the show, and
>  not just because I'm so tired of 30 minute stop-sets.
>
>  There have been shows in the past, that ran more spots
>  than run today, and still stayed high in the ratings.
>  But, those shows had the spots as part of the show.
>  Never a "stop-set."
>
> -- 
> Cowboy