[BC] More is not less

[Rich Wood]

------ At 11:51 AM 9/1/2008, WBRadiolists at aol.com wrote: -------

>Someone else said that programming needs to be targetted (again) to PEOPLE,
>and not to the flaws in the ratings system. Agreed! After all, we're not
>programming to Arbitron, we're programming to people: our family, friends,
>neighbors, people we cross paths with at the mall, the folks in the 
>cars next to us in
>traffic, etc.

Unfortunately, that's wishful thinking. When you live or die by the 
ratings you've got to know how to psyche them out  Don't forget that 
people fill out diaries. Diaries begin on Thursday. Ever notice how 
many contests are held on Thursday morning at 7:20? Note how many 
stations in current and future PPM markets are changing formats to 
those that get the best PPM numbers.

I think that's why many of us envy people in unrated markets. Just by 
virtue of the size of their markets they can do their own, personal, 
surveys because they know their fellow residents.

>Just once, I'd love to see some programming folks chime in and say that after
>reading a thread here, they tried it, and saw success! Has this happened, and
>I just missed it? Or is it just a pipe dream?

Pipe dream. Most people here are engineers, mot programmers. Note how 
inactive the programming lists are. Programmers rarely share their 
secrets. I'm afraid engineers aren't the people programmers, 
consultants and managers go to for advice.

Rich