[BC] The commericial as an art form

[Rich Wood]

------ At 09:57 PM 8/31/2008, TalentVoices at aol.com wrote: -------

>I love talk radio so much that I have bought my own air time and have
>developed a show.  I'm in my 4th week!  I am just starting to figure 
>out how to make
>somewhat of a living with the show.

Many successful shows started as brokered shows. In several major 
markets major Talk networks are paying for the time to clear their shows.

>I have 51 minutes of content to work with.  Most of my program is the
>interview of my guests.  It's taking off and there is interest in 
>sponsorship.  The
>small sponsors (commercials) will not cover my costs which include 
>production.

Sponsorship of specialty shows is easier if the focus of the show can 
attract sponsors who sell specifically to that market. Home 
Improvement shows, for example, are easy to sell because the audience 
is there to buy tools and material. A general interest talk show is 
very hard to sell because there's no targeted audience and requires 
what we call tonnage. Large audiences.

Rich