[BC] Cousin Brucie

[Bob Tarsio]

I think Bruce Morrow is a lot savvier businessman that a lot of people give
him credit for. I got to know him a bit when I was involved with WCBS FM and
he struck me as a guy who knew what was going on. WRAN had as I recall not
such a great pattern and was high on the dial. Even in the best of times for
suburban AM stations this wasn't a good situation. I am not sure that anyone
would have been able to make WRAN work. Bruce and his partner made a few
bucks in this business. Nobody hits a home run at every at bat. 

Bob Tarsio

www.Broadcast-Devices.com



-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of WBRadiolists at aol.com
Sent: Tuesday, April 08, 2008 19:46
To: broadcast at radiolists.net
Subject: [BC] Cousin Brucie

In a message dated 04/08/2008 8:39:09 AM Eastern Daylight Time, 
richwood at pobox.com writes:

> Bruce always struck me as a born personality. He loves it. There's a 
>  wonderful child-like quality to him and I wouldn't expect him to 
>  enjoy handling the business end of the industry.
(snip)
>  He's a great guy with a love of people. At WOR I always hoped he'd do 
>  the morning show if John Gambling ever left.

I kind'a grew-up listening to him on WABC. My parents really liked that 
station, so it was on in the house. A LOT. We took a radio to the beach all
the 
time. My Mom would often sit on the back stoop to watch my brother and I
playing, 
with that radio going. Thus, I have most of my early memories centered
around 
WABC in the summer. (It was from about 1966-68. I was born in '62.)

This is why I think it is a real shame that he wasn't able to make that 
station fly! Own it, but let someone who is Business Savvy (in the GOOD
sense) take 
care of the minutae, so he can have an airshift to do what he LOVES! :) I'm 
sure WRAN would have picked up more listeners, had he done that.

Willie...


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