[BC] Formatics

[Rich Wood]

------ At 10:03 PM 3/31/2008, Dana  Puopolo wrote: -------

>As far as beautiful music attracting an older demo....ALL my 5 of kids
>grew/grow up listening to BM. It's the only thing that will/would get them to
>sleep when they were/are all keyed up. My 2 year old hears it, finds her
>stuffed monkey, lies down and sucks her thumb to sleep. NO OTHER music calms
>her this way! Same with my 4 year old. They enjoy listening to BM. It relaxes
>them and allows them to fall asleep-especially when they're over tired.

I'm not sure I'd use that in a sales pitch. We were always accused by 
competitors of putting people to sleep. "WJIB provides an atmosphere 
where your commercial stands out. Our tremendous listener loyalty 
benefits all our advertisers. It'll help your business, too!" 
Ding-ding. Ding-ding. Much better.

Rich