[BC] Radio Perfect

[Tom]

For a real low-budget operation, then...

Commission-only sales staff, any size - they earn their own paycheck

One Office Manager/Receptionist/Miscellaneous type to be there during 
office hours and handle office-type stuff... using one each computer 
running, among other things, Mozilla Thunderbird, Mozilla Firefox, 
and OpenOffice.org Suite to handle correspondence. See Below.

One Boss-type who can a) motivate sales people b) do creative stuff 
c) has a decent Radio Voice and d) can pull an air-shift; preferably 
either AM or PM drive (AM Drive is better, but either can be made to work)

One Engineer type, who can a) stay on top of Preventive Maintenance 
cycles, b) can possibly pull an air-shift; perhaps Sunday evenings 
(to tie in with the aforesaid PM Schedule, perhaps), and c) knows 
enough about Computers and Software to keep things running.  See Below.

Accounting:  One each copy of QuickBooks(tm); the Bank the station 
has their account(s) at can/will usually provide assistance with 
setting it up, and many can/will perform a cross-check audit at some 
regular interval - monthly, quarterly, annually.  Note that Ophelia 
Officemanager does the day-to-day book-keeping, making sure that QB 
and NL are correctly talking to each other.  Note that Payroll 
Distribution is probably being done by The Bank... as is most of the 
other Bill Pay functions... especially the recurring bills, like 
Payroll Taxes, Insurance Premiums, Power, Phone, Internet, 
Water/Sewer, Natural Gas, etc., that aren't handled by Vouchers.

Programming:  Depending on base format, this could be anywhere from 
one to five additional people - some of whom may also be part of the 
Sales Force.
Operations:  One each Programmable Remote Control depending on the 
station.  One each dedicated Computer System running StationPlaylist 
Pro Suite, with Music On Hard Drive.

Traffic Department: one each computer running Natural Log, 
OpenOffice.org Suite, and perhaps a few other applications.  Perhaps 
another copy of Mozilla Thunderbird and Mozilla Firefox to handle 
network correspondence, although if all the Computers are on a LAN, 
the data would be available (shared drives) to the Office Computer.

The only dedicated Air Staff are the Manager (Owner!) doing 5:00 am - 
9:00 am, and one other, probably the 9:00 am - 1:00 pm slot  Joe 
Salesguy makes his Rounds in the morning; gets to the Station about 
noon or a bit after (probably stops at the local diner for lunch; 
this may be a Sales Call, as well), records any commercials or writes 
the copy for Bob Bossguy to record later, enters / updates his 
Account Orders, then may also pull an air-shift.  Ditto Jane 
Salesgal, (Jane probably does 6:00pm - 10:00 pm; making her sales 
calls a bit later than Joe) and so forth.

One or two other folks needed, then we'll have out Perfect Station: 
Bill Newsguy and Sam Reportergal.  They concentrate on LOCAL stories 
-  the mayor gave a speech at the Rotary Club last night, and came 
away looking like a salad bar.  The school board met and can't figure 
out how to pay for the new school bus.  Anything else - the Governor 
is mad at the Legislature because they won't go along with his plan 
to give away the State Capitol Building... they're holding out for at 
least 5 bucks; the President sneezed yesterday, and the stock marked 
soared to new heights as a result - comes from AP and/or a network 
news service.  One of these two Stalwart Folks might do a News Anchor 
shift, or perhaps George Newsdirector does Morning Drive... then 
records Community Calendar updates, etc.

Now - What did I leave out?  And note that I did NOT specify what 
size market Radio Perfect serves... because it can be done this way 
in ALMOST ANY size market - certainly any market below #25, and 
probably any market below #10.  Although the bigger the market, the 
more folks you'd want in both News and Programming, of course.

Note also that there's not ONE BEANCOUNTER IN THE BUNCH! Any services 
needed in that area are either a) handled by software, or b) provided 
by the Bank as a service to their very good Customer, Radio Perfect - 
the costs of which, in fact, can be charged against... their AD 
BUDGET! (What, you don't think a Bank would be willing to do tradeouts?)

-- 
Tom Spencer
PG-18-25453 (nee' P1-18-48841)
http://radioxtz.com/