[BC] Formatics

[Robert Orban]

At 08:33 AM 3/31/2008, you wrote:
> >>Matched-flow quarter-hours?  Later matched-flow reels with the 
> much - expanded library? Muzak was probably the first format 
> designed by psychologists ... "EZ" radio's developers used a lot of 
> the formatics developed by Muzak's researchers after WW2.

When I worked at WPAT (serving the New York metro area from beautiful 
Paterson, NJ) in the summer of '68, I found it fascinating that their 
music was played out from single tapes that had a half-hour worth of 
programming (less time for commercial breaks). They had a 
professional musician in-house who sequenced the reels in their 
production studio, matching cuts by key, mood and flow, very much 
like Muzak. As I recall, they had excellent ratings. (This may have 
been pre-Schulke; I don't recall when he first started syndicating.)