[BC] Audience Measurement for fun and (non)profit

[dpuopolo at usa.net]

The CE of WBRU made a special meter that said "Number of people listening" or
something like that. They put it in the air studio. In reality it was
connected to the signal out voltage of their SEDAT receiver in Engineering-and
it had a "calibration" pot in line.  The DJ's believed it was showing Arbitron
data "directly off the satellite". The engineers would turn the pot up and
down depending on who was on the air to 'tweak' them. If it was someone they
liked, the meter would go up. If not, the meter would go down...

If Craig is out there, he can elaborate-as he was the dastardly one who came
up with it...

Craig?


-D



------ Original Message ------
Received: Tue, 30 Oct 2007 01:44:15 PM EDT
From: Bill Sepmeier <dcpowerandlight at gmail.com>
Subject: Re: [BC] Re: The death of the CD....

At 08:13 AM 10/30/2007, Rich Wood wrote:

 >The poster boy for that is WPLJ, New York. If the meters on the
 >modulation monitors weren't labeled you'd swear they were monitoring
 >the power line. The the power probably varies more than the modulation.

The studio engineer at KOA in Denver once biased his meters with a
couple of batteries so that they never went below 95% ... when the
batteries ran low, the PD began complaining that they weren't as loud
as before ...

One thing about the trend back to vinyl?  It's a little harder to rip
LPs into MP3 format and share 'em.  Wonder if the RIAA is behind this
viral trend?