[BC] PPM Gaming has started

[Reader]

According to Inside Radio:

More stations are airing longer blocks of ad-free programming. One 
Boston station has given back three hours a day. What does it mean 
for dollars and ratings? Obviously, they're going to be giving up 
some revenue. But some programmers think it could have a positive 
effect on ratings in the long run. Especially in a PPM world.

- - -

One wonders what this says about "our" product, if the only way to 
get listeners is to "give it away."