[BC] Making money by reacting to the market

[Robert Orban]

At 06:09 PM 10/22/2007, you wrote:
>In a message dated 10/22/2007 5:52:49 PM Eastern Daylight Time,
>rorban at earthlink.net writes:
>
> > "Entertainment Weekly."  And probably more, but that's just off the
> >  top of my head. Most of this is being done already, but there are
> >  potential synergies that are still not being completely exploited.
> >
> >  Where does this leave independent artists? Probably struggling more
> >  than ever to get noticed above the ever-increasing media din.
> >
>
>Some of the "Indies" are doing well via the Social Networking model... it's
>friends telling friends, telling friends, posting blogs, etc. Before you know
>it, they're selling thousands of CD's and downloads. The better they are, the
>more people will blog about them, the greater the chance of getting picked up
>by Radio, etc.
>
>What a wonderous invention the Internet has become... and the new
>distribution model is showing signs of rapid and continued growth. 
>Radiohead is just the
>most recent "BIG" success story, and it's still only on "Chapter One"! There
>are definitely going to be a LOT more to come. "Stay tuned."

I will watch this with interest. However, Radiohead was promoted by a 
major label for years before their recent move toward self 
distribution and user-determined pricing with their latest album. I 
have to wonder if any unsigned indie band could pull this off, 
particularly because Radiohead got a huge amount of free publicity 
over their move precisely because they were already well known, 
thanks in part to the major label promotion machine.