[BC] Programmers who understand the audience

[Rich Wood]

------ At 03:56 PM 10/22/2007, Robert Meuser wrote: -------

>Visionary or not, WABC could bill over 60 mil in 60s dollars. Today 
>the top stations do 40 to 50 in 21st century dollars.

True. Very few of those 60s dollars went to FM. The number of 
stations with audiences increased over the years but the ad budgets 
didn't. The same will happen with IBUZ secondaries sometime around 
3084 when there are a few more receivers in the field.

Rich