[BC] Tracking digital listenership

[Steve Newman]

What I was trying to say is audiences are being so fragmented to the point 
only a few will have sizeable audiences.
By the way, if you've never been to this site you can see you childhood 
fantasy in real time. I used SpacialAudio at one time. Audiorealm was the 
original name of the streaming company now it's the statistics division and 
SpacialAudio handles the streaming. To see the formats and this list is very 
interesting. Mind you, this company handles 1600 to 1700+ Internet stations. 
Have a look.

http://www.audiorealm.com/

Steve


----- Original Message ----- 
From: <WFIFeng at aol.com>
To: <broadcast at radiolists.net>
Sent: Sunday, October 21, 2007 3:35 PM
Subject: [BC] Tracking digital listenership
> If it's WiFi or similar... the devices are truly two-way. You tune into a
> stream, and a server, somewhere, logs it. ARB will be *old hat*. 
> Lisnership can
> still remain 100% anonymous, but now, "stations" will have something I
> fantasized about as a kid... a realtime "Listenometer"! On a screen or 
> wherever they
> chose to display it (a big sign in the Control Room?) they will have a
> live-updated display of the number of units that are receiving their 
> stream *right
> now*.
>
> I know that some (most?) streaming services have the ability to report 
> those
> numbers to the stream providers. Making them realtime wouldn't be too
> difficult, I'm sure. The technology already exists. Once Internet access 
> goes *fully
> wireless*, "everywhere", then "terrestrial radio" as we know it is going 
> to
> face some major changes. (It's already seeing some of them.)
>
> Willie...