[BC] Tracking digital listenership

[Gary Glaenzer]

> In a message dated 10/21/2007 2:41:55 PM Eastern Daylight Time,
> shnewman at alaweb.com writes:
>
> > Talk about the fragmentation problems we have now? I'll bet ARB is NOT
> >  looking forward to this at all. 15,20 or 30 thousand or more stations
> >  available from all over the world. Great! How do ad agencies handle
this
> >  one? New challenges ahead, eh? To say the least.

easy

hand the account to some 20 year old without a clue and let them decide

why change what they do now ?