[BC] Brokered/Paid Time Question

[Mike McCarthy]

First..before doing any advertising, get with your communications counsel 
and create a contract which will not only stand the test of local, state, 
and fedral laws, but also the scrutiny of the FCC.  Brokered radio has MANY 
potential tripping points that will loose money when you're paying an 
attorney $x00/hr. to fix a problem some $30/hr. broker created.  That and 
the brokerage agreement MUST be placed in the public file....for all to see 
what you're charging.....

With the political season coming....brokered deals and what can be 
broadcast are even more touchy.

Be vewy vewy carewful....says Elmer....

MM



At 06:12 PM 10/17/2007 -0400, Paul B. Walker, Jr. wrote
>Ok, I've got a question and a kind of unique situation here.
>
>I am going to start offering airtime to members of our local community, our
>local listening area (Abbeville-Greenwood) for $30/hr, which is way less
>then our going rate. Why am I doing this? Because, I'd like to make it
>appear like we are trying to do something for the community (and we are
>trying) but that we still have bills to be paid, that we cant just give the
>time away.
>
>Does anyone have a script their station uses that could entice people to
>call and inquire about buying time? I have no copy like that and I'm not a
>terribly good writer.
>
>The way I figure it, 1 hr a week, 4 weeks a month at $120 is a bit more
>affordable then $200 for the same slot. And some money in unsold time is
>better then no money at all.
>
>Any help is appreciated!
>
>Paul B. Walker, Jr.
>OM/PD/On Air
>Cool Country 1590 WABV Abbeville, SC
>www.wabv1590.com
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