[BC] W I B C

[Rich Wood]

At 11:58 AM 10/11/2007, you wrote:

>Not to put too fine a point on it, but the problem with WIBC is
>the aging demo of their audience.

Moving an old-skewing format to FM isn't going to solve that problem. 
It's the nature of the programming, not the band. I doubt Howard 
Stern or Mancow on FM would share much audience with Rush Limbaugh.

>Indy is a sports town and WIBC carries a heavy sports schedule
>that sometimes conflicts with contracted and/or heavy revenue
>producing talk programs.

Sports on AM makes sense and can generate revenue on low numbers. 
WFAN, New York, for example never had ratings that would have 
justified the former #1 billing position in the industry. It did have 
very desirable demos.

Rich