[BC] W I B C

[PeterH5322]

>Not to put too fine a point on it, but the problem with WIBC is
>the aging demo of their audience.

... and a night pattern which cannot cover the expanded (and expanding) 
Indy metro ...


>The fact that Emmis also
>has 3 full Class B FM's [ * ] in the market that have not been able 
>to pull the numbers they need against stiff competition despite
>major format changes in the past also enters the picture.

... which a Class B FM could (and does) ...

... so, the move of the prime programming to FM makes sense.


[ * ] WNOU/93.1 13.5 kW/302m, Indy

WLHK/97.1 23 kW/233m, rimshot from Shelbyville

WYXB/105.7 50 kW/150m, Indy