[BC] W I B C

[Broadcast List]

I have to give them credit -- it takes stones to blow up a perfectly  
good radio station, and that is what they are doing.

It has very decent numbers, but they think they can do better, so  
they are going to give it a try.  How much of the "same old stuff" do  
you hear, and complain about?

The actual issue is that while it is doing well in the ratings, it is  
hard to sell.  So, why not try to increase the revenue by trying  
something different?

I have been amused by the comments about beautiful music because it  
suffers from the same problem though at the other extreme of the age  
demographics.  Sure, it might get good ratings, but that format is  
IMPOSSIBLE to sell.  Don't you think the highly researched companies  
would put it on if they thought it would make money?  You may have  
every single 65 year old and older person listening, but what  
advertisers are going to put spots on the air and Dollars on your  
bottom line?

Now, three months of Christmas music is beyond what I would  
personally want to hear, but I bet they do well with it.  One station  
in every major market does, and it is always the FIRST one on that  
gets the listeners.  Emmis is first to be sure in this case.

Early next year they will be into their new format, and that was the  
end game from the beginning.  I know many of the players, and they do  
actually know radio, and they know what they are doing.  I give them  
a lot of credit.

--chip

On Oct 10, 2007, at 6:52 PM, broadcast-request at radiolists.net wrote:

> Message: 16
> Date: Wed, 10 Oct 2007 08:43:45 -0700
> From: "Dana  Puopolo" <dpuopolo at usa.net>
> Subject: RE: [BC] W I B C
> To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
> Message-ID: <7.0.1.0.2.20071010084327.04358a58 at oldradio.com>
> Content-Type: text/plain; charset="us-ascii"; format=flowed
>
> Yep!
>
> The Emmis 93 days of Christmas! Next year it starts on July 5th!
>
> -D
>
> ------ Original Message ------
> Received: Tue, 09 Oct 2007 12:42:44 PM EDT
> From: "Kenneth Locke" <kenlocke at comcast.net>
> Subject: RE: [BC] W I B C
>
> WHAT!!!!!! CHRISTMAS MUSIC STARTING NOW!!!! SHEESH!!! I thought
> starting it before Thanksgiving was silly but before Holloween...
> Wow...Someone bumped their heads!! HARD!!
>
> IMHO...